peer glasses
Brief Box Personal Project
Peer is a fresh and dynamic eyewear brand hailing from Brighton, UK, with a mission to celebrate individuality and diversity through an eclectic range of vibrant frames and colors. With a focus on unique, playful designs, Peer aims to provide sunglasses that resonate with anyone and everyone. They approached me to create a cohesive brand identity, including a logo, business card, and a versatile pattern that could bring their brand essence to life across various marketing materials.
Challenge:
Peer needed a brand identity that embodied the spirit of summer, positivity, and self-love while encouraging customers to embrace self-expression. Their original slogan, “Sunglasses your way,” set the tone, but they sought a refreshed tagline, “Step Out of Frame,” to evoke a sense of breaking boundaries and embracing uniqueness. The challenge was to design an identity that would inspire customers to step out of their comfort zones and try something bold and new.
Solution:
I developed a logo and visual system that would reflect Peer’s fun and informal personality while conveying a sense of warmth and inclusivity. The brand visuals capture the essence of self-expression through bright colors and playful patterns, inviting customers to embrace eyewear as a statement of individuality. The final design not only enhances Peer’s distinctive brand voice but also sets the stage for an engaging and memorable customer experience.
2022
Problem: Creating a Brand Identity that Embodies Playfulness and Inclusivity
The client, Peer, is a vibrant new sunglasses brand in Brighton, UK, focused on promoting diversity and uniqueness. They needed a brand identity—including a logo, business cards, and a cohesive pattern—that reflected their ethos of self-expression, encouraging customers to embrace bold styles outside their comfort zones. Initially, the brand’s tone felt too formal and failed to capture the playful, wacky vibe that Peer envisioned. With the slogan “Step Out of Frame,” Peer wanted their brand to exude positivity, summer vibes, and self-love through informal, eye-catching designs.
Solution: Crafting a Unique, Wacky Brand Aesthetic with Playful Typography and Iconography
To tackle this, I drew inspiration from Adobe’s design trends, specifically the “soft pop” trend, which perfectly aligned with Peer’s desired vibe of playfulness and fun. I initially experimented with the brand name “Peep,” which inspired a quirky, character-driven approach by integrating eyeglasses as part of the typography. However, I shifted focus as the brand name evolved, creating logos that still embodied the essence of Peer’s brand—playful, bold, and unique.
Using “Manteiga Gorda” as the primary typeface, I customized it for better legibility, enhancing the visual balance to keep it bold and quirky without losing clarity. The final designs featured iconic glasses embedded within the typography, which directly linked to Peer’s product offering and visually communicated the brand’s purpose. This approach met the client’s goal of being informal and approachable while offering a direct connection to eyewear.
