Meetamore
Art Director | Lead Designer
2023-2024
Project Overview
MEETAMORE was designed to help people build stronger, more meaningful relationships through intentional communication. The challenge wasn't simply creating another relationship platform—it was designing an experience that encouraged trust, reflection, and authentic conversation while making complex communication principles feel approachable and intuitive.
Creative Objective
The platform needed to translate the UPLVL™ Communication Framework into a cohesive digital experience that supported emotional growth without overwhelming users. Every interaction had to reinforce the platform's core values of empathy, active listening, and meaningful connection while remaining accessible and engaging.
My Contribution
Led the creative direction and product design for the platform, developing the visual identity, user experience, interface system, and overall creative strategy. Working closely with stakeholders, I translated the principles of the UPLVL™ Communication Framework into scalable design patterns that guided users through conversations, learning experiences, and relationship-building activities.
Design Strategy
The experience was built around clarity, trust, and emotional accessibility. A calm visual system, intentional typography, and intuitive navigation reduced cognitive load while encouraging thoughtful interaction. Rather than relying on conventional dating app patterns, the design emphasized guided communication, reflection, and progressive engagement, allowing the interface to reinforce the platform's educational mission as well as its social purpose.
Outcome
The final product transformed a relationship education framework into an engaging digital experience that aligned design, content, and user behavior around a shared goal of meaningful communication. The project demonstrates my ability to lead end-to-end product design, develop cohesive design systems, and translate abstract human-centered concepts into intuitive digital experiences.
The Opportunity
Project Overview
MEETAMORE began as a request to modernize the user interface of an emerging relationship platform. While the initial scope focused on redesigning a handful of core screens, I identified opportunities to improve the overall product experience and expanded the concept into a more comprehensive design system. The objective was to create a cohesive interface that felt modern, intuitive, and engaging while supporting the platform's mission of meaningful communication.
My Contribution
Led the UI/UX redesign, developing a scalable visual language that unified the product experience across both existing and newly designed screens. I simplified navigation, improved information hierarchy, and introduced interactive patterns that made the interface more intuitive and engaging. A cohesive color system, modern typography, and gamified elements were incorporated to encourage user engagement while maintaining accessibility and consistency throughout the product.
Design Strategy
The redesign focused on reducing friction, improving usability, and creating a more cohesive user experience. Rather than simply refreshing the visual style, I rethought key user flows, interaction patterns, and interface components to support a more intuitive product experience. Expanding the project beyond its original scope allowed the platform to evolve into a unified design system that could scale as new features were introduced.
Outcome
The redesigned experience transformed a limited UI refresh into a comprehensive product redesign, delivering a modern interface that better aligned with the platform's goals and user needs. The project demonstrates my ability to lead end-to-end product design, build scalable design systems, and create digital experiences that balance business objectives with thoughtful user-centered design.
Creating a Visual Pantheon for Modern Love:
Project Overview
Meetamore sought to create a distinctive visual identity that represented the many dimensions of human connection through a cast of eight original deities. The challenge was to develop a cohesive character system that reflected the platform's values while appealing to a diverse audience and remaining adaptable across digital touchpoints.
Creative Objective
Each character needed to communicate a unique aspect of love and relationships while functioning as part of a unified visual system. The designs had to balance symbolism, inclusivity, and modern aesthetics, creating memorable brand assets that could scale across the product experience.
My Contribution
Led the art direction and character design for the project, creating eight original deities that established a recognizable visual language for the platform. Developed each character's visual identity, silhouette, color palette, symbolism, and illustration style while ensuring consistency across the entire collection.
Design Strategy
The illustrations combined contemporary vector art with mythological influences to create characters that felt timeless without relying on traditional depictions. Distinct silhouettes, expressive color palettes, and symbolic visual elements gave each deity a unique personality while maintaining consistency within the broader illustration system. The vector-based approach also ensured the artwork remained scalable and adaptable across mobile interfaces, marketing materials, and future brand applications.
Outcome
The final character system established a distinctive visual identity that differentiated Meetamore from traditional relationship platforms. Beyond serving as illustrations, the deities became a flexible brand asset that could support storytelling, onboarding, educational content, and future product experiences. The project demonstrates my ability to build scalable illustration systems that combine brand strategy, character design, and visual storytelling.
branding
Guide
The Challenge:
Meetamore needed a cohesive branding guide that would embody its core values of love, connection, and inclusivity, while also appealing to a diverse, global audience. The brand faced the challenge of balancing a design that felt modern and inviting with elements that conveyed depth and emotional intelligence.
The Solution:
To address these needs, I crafted a branding guide that carefully integrates visual and typographic elements to convey Meetamore’s mission.
• Color Palette:
I selected a range of colors, each symbolizing a specific attribute crucial to relationships, such as trust, growth, and optimism. This palette creates a balanced visual experience that speaks to both stability and excitement, reflecting the emotional journey users experience on Meetamore.
• Logo Design:
The logo incorporates subtle symbolism, with an infinity shape to represent lasting connections and hidden letters to subtly reference the Meetamore brand. This choice allows the logo to resonate as a symbol of endless possibilities in love, without overwhelming the viewer.
• Typography:
I chose typefaces that blend readability with warmth, ensuring the app feels both friendly and approachable. The primary typeface, Roboto, emphasizes legibility across devices, while the secondary typeface, Nunito, adds a rounded softness that complements the app’s empathetic tone.
• Inclusive Imagery and Iconography:
The icons and illustrations were designed to celebrate diverse forms of relationships, giving every user a sense of belonging. This visual language reinforces Meetamore’s commitment to inclusivity and emotional depth.
Why It Works:
This branding guide is not simply a set of visual rules; it’s a strategic blueprint that aligns every design element with Meetamore’s mission to foster genuine connections. By uniting color, typography, and iconography, the brand becomes a consistent, trustworthy space where every interaction supports the app’s dedication to emotional growth and meaningful relationships.
Eternal Connections:
An Interface Inspired by Ancestral Wisdom
The Challenge:
Meetamore needed an engaging, immersive interface to transform the digital dating experience into an emotionally enriching journey. The challenge was to create a design that would visually represent Meetamore’s ethos of deep, cosmic connections while ensuring the user journey felt intuitive and captivating.
The Solution:
Drawing inspiration from the cosmos, I designed Meetamore’s UI as an interstellar love odyssey. Each screen evokes a celestial journey, guiding users through an interface that is both visually compelling and spiritually aligned with Meetamore’s mission.
• Choose Your Guide:
This screen invites users to select from eight deities, each symbolizing different aspects of emotional wisdom and love. The vibrant selection screen adds a personalized layer to the user experience, making each journey feel unique. This feature supports users in identifying with values and archetypes, grounding the experience in relatable emotional guidance.
• Narrative & Progression:
To maintain engagement, I crafted a “cosmic scroll” narrative style, where users progress through chapters of emotional growth and connection. The “Next” button, elegantly integrated within the space-themed design, encourages users to explore their journey step-by-step. This narrative structure not only provides continuity but also deepens the experience, making each screen a meaningful stop in the journey of self-discovery.
• Interactive Messaging Hub:
Conversations are designed within a “Messaging Meteor Belt,” where each message flows naturally, like orbits in space. This layout ensures readability while creating a sense of interaction that goes beyond typical chat interfaces, making each exchange feel intentional and immersive.
• Personalized Profile World: The user profile is represented as an entire planetary system, with user preferences and activities orbiting like moons around a planet. This layout reflects Meetamore’s cosmic theme, making user profiles feel significant and multidimensional.
Why It Works:
This UI design redefines the dating experience by transforming each interaction into a part of a grander cosmic narrative. By leveraging celestial themes, Meetamore’s interface encourages users to explore emotional connection as a profound, boundless journey. The UI design doesn’t just facilitate interaction—it elevates it, aligning every swipe, tap, and scroll with the app’s mission of meaningful love and connection.
Game Map
Design Rationale
Challenge:
In designing Meetamore’s game map interface, the challenge was to create an engaging, intuitive experience that guides users through the exploration of emotional intelligence and relationship-building, without overwhelming them. The interface needed to incorporate gamification principles to encourage continuous engagement while avoiding the overstimulation typical of casino-style aesthetics.
Solution:
To address these challenges, I crafted a design that leverages interactive and visually engaging elements to enhance the user journey:
1. Clear Visual Path and Progression:
One key challenge was ensuring users felt a clear sense of progression. To solve this, I used a vertical path with distinct checkpoints, a method inspired by successful game maps like “Candy Crush Saga” and “Mario Run.” This layout provides users with a visual roadmap, creating a rewarding experience as they progress through different levels.
2. Meaningful Interactive Elements:
To boost engagement without overstimulation, I introduced interactive orbs and stars that serve as visual milestones. Like the progress markers in “Duolingo,” these elements reinforce achievement subtly, keeping users motivated without resorting to flashy distractions. This design allows users to feel a sense of accomplishment while maintaining focus on their personal growth.
3. Consistent Cosmic Theme:
Creating an immersive environment was essential to maintain user engagement. Inspired by themes in popular apps like “Star Wars: Galaxy of Heroes,” I designed a cosmic aesthetic with celestial imagery that aligns with Meetamore’s mission of fostering deep connections. This theme enhances the user experience by visually reinforcing the app’s purpose.
4. Flexible Navigation Options:
Recognizing the need for autonomy, I incorporated a “Skip Here?” feature, allowing users to choose their own path. This non-linear progression, similar to the approach in “Subway Surfers,” empowers users to navigate their journey in a way that feels personal and tailored.
5. Balanced Gamification – Avoiding Casino Aesthetics:
To differentiate Meetamore from casino-style apps that rely on constant flashy rewards, I opted for a more subdued design focused on exploration and self-discovery. The interface balances subtlety and engagement, taking cues from modern adventure and story-based games. This approach keeps users invested in their journey rather than seeking instant gratification.
Outcome:
The final design of Meetamore’s game map interface provides a clear, engaging, and immersive journey for users. By combining a structured progression, meaningful interactivity, thematic consistency, and user autonomy, the interface guides users through an emotionally intelligent experience. Each design choice supports Meetamore’s mission of encouraging genuine connection and self-discovery, creating a space that feels both rewarding and aligned with personal growth.
Ancient Scrolls
Problem: How can Meetamore authentically integrate ancient wisdom into a modern app interface to enhance user experience and deepen emotional engagement?
Solution: The scrolls in Meetamore’s UI serve as a symbolic bridge between the digital interface and the timeless wisdom of the Orishas. This design choice isn’t merely aesthetic; it connects users to a legacy of knowledge and tradition.
1. Symbolic Representation
• Problem: Users may miss the significance of cultural depth within an app’s design.
• Solution: Scrolls are universally recognized symbols of preserved knowledge. By incorporating them, we align Meetamore with the historical significance of the Orishas, inviting users to connect with stories passed down through generations, much like the oral traditions of Ifa.
2. Historical Connection
• Problem: Users need to feel a sense of discovery and continuity within the app.
• Solution: Presenting character bios and insights on scrolls mirrors the historical methods of recording sacred teachings. This format invokes a feeling of uncovering ancient wisdom, bridging the past with users’ present journey of self-exploration.
3. Tactile Imagery
• Problem: Digital interfaces often lack sensory depth, which can reduce user engagement.
• Solution: The texture and softness of the scrolls offer a tactile contrast to the vibrant digital aesthetic, enriching user interaction by providing a sense of touch and memory within the visual journey.
4. Narrative Depth
• Problem: Users seek stories and meaning within apps, especially in platforms focused on emotional intelligence.
• Solution: Scrolls traditionally tell epic tales and lore. In Meetamore, they share character backstories, drawing users deeper into the journey and enhancing their connection to the guides.
5. Aesthetic Harmony
• Problem: Balancing tradition with modern design elements without creating visual dissonance.
• Solution: The scrolls harmonize with Meetamore’s celestial theme, maintaining an aesthetic flow. This design reflects the balance of honoring tradition while embracing modernity, mirroring the user’s own journey towards emotional growth.
In summary, the scrolls in Meetamore’s UI enrich the interface by merging ancient traditions with a digital experience. This thoughtful integration allows users to engage with the app in a meaningful way, resonating with the enduring values of Ifa’s oral traditions while navigating their own path to connection.
Infusing Yoruba Symbolism into User Interaction
Challenge:
In creating the Meetamore interface, the challenge was to incorporate cultural depth and historical richness into the digital design, ensuring that the app’s aesthetic would resonate with users seeking a meaningful connection experience. The design needed to be more than functional—it had to be visually rooted in themes of strength, guardianship, and spirituality, offering users a culturally rich visual language.
Solution:
The start button design, adorned with steel arrows, was inspired by the Yoruba deities Shango, Ogun, and Ochosi. These symbols reflect the Yoruba tradition of shields as protectors, spiritually and physically. Each deity carries symbolic tools: Ogun, the god of iron, symbolizes strength and craftsmanship; Ochosi, the hunter, signifies guidance; and Shango, the warrior-king, represents power and authority. Integrating these symbols provides users with a sense of protection and connection to deeper values.
The use of steel and metal elements pays homage to Africa’s profound history with metallurgy, particularly the Nok culture of Nigeria, one of the earliest ironworking societies in the world. African metallurgy has not only fueled technological advancement but also spiritual and cultural expression, where shields and metal artifacts hold profound significance in rituals, representing unity, ancestral connections, and communal identity.
Impact:
This blend of ancestral symbolism and digital aesthetics does more than enhance the interface. It serves as a bridge between tradition and technology, inviting users to embark on their journey with a sense of protection and spiritual grounding. By integrating these historically resonant symbols into the UI, Meetamore provides an immersive experience that honors African cultural heritage while guiding users through their own journey of connection.
Prototype
Coworked with Codex
